Welcome to Infinite Casinos
At Infinite Casinos, we’re passionate about providing honest, comprehensive, and up-to-date information about the online gambling industry. Founded by industry veterans with decades of combined experience, we’ve built our reputation on transparency, expertise, and a genuine commitment to helping players make informed decisions.
Our Mission
We believe that every player deserves access to reliable information about online casinos, from game selection and software quality to security measures and customer support. Our mission is to bridge the gap between players and operators by providing unbiased reviews, detailed guides, and expert insights that empower informed gambling decisions.
Meet Our Team
James Richardson – Co-Founder & Chief Editor
James brings over 15 years of experience in the online gambling industry to Infinite Casinos. After completing his degree in Computer Science from the University of Manchester, he began his career as a software developer at Microgaming in 2008, where he worked on some of the industry’s most popular slot titles.
In 2012, James transitioned to the regulatory side of the industry, joining the UK Gambling Commission as a Technical Compliance Specialist. During his five-year tenure, he was instrumental in developing technical standards for online casino operators and gained invaluable insights into the regulatory framework that governs the industry.
James later moved to the commercial sector, serving as Head of Product at a leading casino software provider, where he oversaw the development of innovative gaming solutions for operators across Europe. His deep understanding of both the technical and regulatory aspects of online gambling makes him uniquely qualified to evaluate and review casino platforms.
When he’s not analyzing the latest casino releases, James enjoys playing poker with friends and supporting Manchester United. He holds professional certifications in responsible gambling practices and is a member of the International Association of Gaming Regulators.
Sarah Mitchell – Co-Founder & Head of Research
Sarah’s journey in the gambling industry began at the prestigious London School of Economics, where she earned her Master’s degree in Statistics and Data Analysis. Her analytical mindset and passion for understanding market trends led her to join Ladbrokes in 2010 as a Risk Analyst, where she developed sophisticated models for sports betting and casino game analysis.
After three years at Ladbrokes, Sarah joined Evolution Gaming as a Senior Business Analyst, where she played a crucial role in the company’s expansion into new markets. Her expertise in live dealer technologies and her ability to identify emerging trends in player behavior made her an invaluable asset to the team.
In 2016, Sarah founded her own consultancy firm, specializing in market research and competitive analysis for online gambling operators. Her client portfolio included some of the industry’s biggest names, and her reports were regularly cited in industry publications and regulatory hearings.
Sarah’s meticulous approach to research and her extensive network of industry contacts enable her to provide readers with the most current and accurate information about online casinos. She’s particularly passionate about responsible gambling initiatives and player protection measures.
Outside of work, Sarah enjoys traveling, photography, and volunteering with GamCare, a UK-based charity that provides support for people affected by gambling problems.
Our Approach
Independence and Integrity
We maintain strict editorial independence in all our reviews and recommendations. While we may earn commissions through affiliate partnerships, this never influences our honest assessments of casino operators. Our readers’ trust is our most valuable asset, and we’re committed to protecting it.
Comprehensive Testing
Every casino we review undergoes rigorous testing across multiple criteria, including:
- Game variety and software quality
- Security measures and licensing
- Banking options and withdrawal speeds
- Customer support responsiveness
- Mobile compatibility and user experience
- Bonus terms and promotional offerings
Industry Expertise
Our team’s combined experience spans software development, regulatory compliance, business analysis, and market research. This diverse background enables us to evaluate online casinos from multiple perspectives and provide insights that matter to both casual players and serious gamblers.
Responsible Gambling Advocacy
We’re committed to promoting responsible gambling practices and supporting player protection initiatives. Our reviews always include information about responsible gambling tools, and we regularly feature content about recognizing and addressing gambling problems.
Why Choose Infinite Casinos?
Unbiased Reviews
Our independence from casino operators ensures that our reviews are honest, balanced, and focused solely on the player experience.
Expert Analysis
With decades of industry experience, our team can identify the subtle differences that separate great casinos from mediocre ones.
Regular Updates
The online gambling industry evolves rapidly, and we continuously update our reviews and recommendations to reflect the latest changes.
Player-Focused Content
Everything we publish is designed to help players make better decisions, from choosing the right casino to understanding complex bonus terms.
Our Values
Transparency: We clearly disclose all affiliate relationships and potential conflicts of interest.
Accuracy: We fact-check all information and regularly update our content to ensure it remains current.
Responsibility: We promote safe gambling practices and provide resources for players who need help.
Innovation: We continuously seek new ways to improve our content and better serve our readers.
Community: We value feedback from our readers and strive to build a trusted community of informed players.
Infinite Casinos is committed to promoting responsible gambling. If you or someone you know has a gambling problem, please seek help from organizations like GamCare, BeGambleAware, or Gamblers Anonymous.